Dollar Shave Club
Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after a while. That’s because they were able to connect experiences they’ve had and synthesize new things. And the reason they were able to do that was that they’ve had more experiences or they have thought more about their experiences than other people.
This Tattoo studio comes up with innovative print ad.
I absolutely LOVE this attention getting ad from what looks like the 40s or possibly earlier. Direct response ads from this era were leaps and bounds better then the crap I see on the Internet today.
The girl with a gun to her head immediately caught my attention. I feel the tagline “DON’T SHOOT!” isn’t nearly as important as the image itself. A number of taglines would work well with this as a matter of fact. I can see it translating well to a modern banner ad. “DON’T SHOOT! …because you can’t [insert frustration here].
Add this beauty to your swipe file!
Advertising with Facebook Timeline
Israel Anti-Drug Authority
McCann Digital Israel has put together a Facebook timeline of a fictional Adam Barak juxtaposing a year with and a year without drugs. It is an interesting anti-drug campaign and it will be interesting to follow over the next year.
-Colt
Advertising adds value to a product by changing our perception, rather than the product itself. Rory Sutherland makes the daring assertion that a change in perceived value can be just as satisfying as what we consider real value — and his conclusion has interesting consequences for how we look at life.
